Over ten years ago, in what sometimes feels like another lifetime altogether, I was a ski coach. I spent my winters outdoors, on the slopes, training skiers of all ages and skill sets. One winter, the resort where I worked decided it would be great to get some video footage of our skiers and trainers together and so a talented videographer named Jarret was hired. Over time, watching Jarret artistically splice footage and music together, I began to imagine doing similar work myself.
Fast forward a few years and I was laid up with a broken femur from a skiing accident. It seemed a career change might be in order. On a whim, I picked up a $300 video camera and started shooting videos of family and friends, and the rest, as they say is history. That is, until very recently when history came full circle.
New Clients, Old Friends
I was contacted by St. Joseph Communications to shoot a digital digest for Walmart, one of the biggest retail forces in the country. Tanya Watt, the senior art director on this project, and I originally met through working on S-Media shoots together. She is a key player in the digital and marketing sphere. The digital look, on screen, like a classic print digest, until you click and the picture comes to life in video form.
I was excited to create these video vignettes and was interested what creative talent would be brought in for modelling. Imagine my surprise when the model introduced to me was none other than Jarret, the man who had inspired my own start in the film world. It was an emotional, full-circle moment. From being the subject in Jarret’s work, to having him, over a decade later being the subject in mine.
Both of us, happy and successful in our current fields, felt the kismet of the moment. I hope we have an opportunity to work together again in the future.
Content director and contributor: Jennie Hoekstra